Your Facebook Profile

Think of your Facebook Page as a digital home for your business. A business profile helps people find your business, and learn more about what you have to offer.

Why you should be on Facebook
Over 2.45 BIllion people worldwide still log into Facebook each month in 2020. South Africa had 22.9 million Facebook users in 2020. The largest demographic group on Facebook are between 25-34-year-olds. 86% of internet users with $100k+ income use Facebook.

A Facebook Business Page
A Facebook Business Page helps customers to find your business quickly, and learn more about what you have to offer. When you set up your business Page, you also unlock the ability to advertise on Facebook, if you so choose to do so in future. Although not strictly speaking a business platform, Facebook does serve its purpose as a digital “coffee-shop” experience and is essential in optimising your business digital presence ecosystem.

Facebook works well when you educate and give helpful, valuable information to your audience. Find areas of interest that your page followers are interested in, and share them.

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